The Team


Dan Ellis– Managing Director

Dan’s first job was for Wickes, a well-established merchant owned by Travis Perkins PLC. This gave him relevant,hands on experience of the DIY and home improvement industry, and enabled him to learn all the processes, procedures and policies that are necessary to run an efficient merchant business.Duration 2 years.

When Dan enrolled onto an Honors Building Surveying Degree at the University of Wolverhampton,he switched jobs (to be closer to the University)and joined Tesco PLC, working within the ‘dot com’ section of the business. Again, this is where Dan gained a valuable insight into the relevant processes, procedures and policies necessary to run an efficient ‘dot com’ or ‘online’ business. Duration 18 months.

During Dan’s second year at University,he was offered the opportunity to enrol onto a work placement year with Bullock Construction (Now United Living), a construction contractor within the UK’s top 30. This is where Dan learnt a lot about planning, complying with regulations and built a solid understanding of how a business functions commercially. Dan won an award from the University of Wolverhampton,for being the best work placement student enrolled on any Construction related degree course. Duration12 months.

Upon completion of the final year of his degree,which he passed with a grade of ‘First Class’, Dan joined Stepnell Construction and offered his services as a Quantity Surveyor. In a position of high financial responsibility, he continued to put into practice all he’d learnt previously in education and during his time at work for various major companies.



Sam – Actor / Marketing Manager

Sam is the newest addition to the DIY Supermerchant team. He is the new kid on the block when it comes to online marketing and he’s the most current ‘Accent Lad’ in the UK after his videos on social media sites went viral. He is a very likable character and has made the decision to put himself forward as the face of DIY Supermerchant. You can expect to see a whole lot more of Sam!

If you’d like to see some videos of Sam please visit our YouTube, Twitter or Facebook.



Karen – Company Secretary

Karen has worked as a Health Service Executive for over 20 years, often controlling multi-million pound expenditure on National Health Service build or refurbish projects. These skills are invaluable to the DIY SuperMerchant.

Email: Email:


Mike – IT Strategist

Mike spent 25 years working in Civil Service, mainly in an executive capacity. He was involved in the introduction of departmental computerisation, before starting his own computer company, which he has run successfully for the last 16 years. Naturally, Mike has acquired a large portfolio of qualifications over the years, but we will find his extensive knowledge in the fields of administration and computing, of particular use.

Email: Email: