Privacy

DIY Supermerchant Limited. ("DIY SM") takes seriously the confidentiality of your personal information. We are committed to implementing policies and procedures designed to protect your privacy. To achieve that goal, we want you to understand the information we gather from and about you, how this information is used, shared and safeguarded, and how you can control its use.

Please read the following to learn more about our Privacy Policy. This Privacy Policy applies to the use of Services by customers and other persons. Except otherwise indicated, customers and other persons using the Services are individually and collectively referred to as “You”, “Your” or “Customer”; whereas www.diysm.co.uk and its subsidiaries and affricates are referred to as “DIY SM”, “We”, “Us” and “Our”. The following Privacy Policy sets forth our information gathering and dissemination practices for this website, located at diysm.co.uk ("Website").

BY ACCESSING OR USING THIS WEBSITE, YOU HEREBY AGREE TO THE TERMS OF THIS PRIVACY POLICY AND CONSENT TO THE COLLECTION AND USE OF INFORMATION AS DISCUSSED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY, DO NOT ACCESS THIS WEBSITE.

DIY SM reserves the right to modify or amend this Privacy Policy at any time. All changes will be effective immediately upon posting to this website. Material changes will be conspicuously posted on this website. By accessing or using this website after such changes are posted you agree and consent to all such changes.

Personally Identifiable Account Information

DIY SM may collect information you voluntarily share with us, for example through Internet Protocol ("IP") addresses and the use of "cookies," which may be placed on your computer when you access the website. (See the sections on IP Addresses and Cookies below.)

DIY SM may collect any content, record, or electronic communication of any kind, including without limitation your (1) contact information, (2) demographic information, and (3) other personal information required to process your application for selected services from DIY SM, so that we may provide you with the information or services that you request, and so that we may communicate with you and send you information and materials for marketing and other purposes, subject to applicable laws and the terms of the Privacy Policy.

We do not share, sell, or buy personal information. We may share the Personal Information we collect from you only with your consent.  The information you submit is used only for internal purposes and to provide quality customer service to you.

Protection of rights: We may release Personal Information or other information we collect from you if we believe that such action is appropriate to: (I) comply with legal requests and processes; (II) identify, contact or bring legal action against persons or entities who are or we believe have caused or might cause injury to us or a third party; (III) defend or respond to claims brought or threatened against DIY SM, its employees, merchants, suppliers, service providers, installers, users of our Services or others; or (IV) otherwise protect or assert the rights, property, interests or personal safety of DIY SM, its employees, merchants, suppliers, service providers, installers, users of the Services or others. Any such release decisions may be made by us in our sole discretion.

DIY SM maintains full rights to any information collected on this website, and may freely collect, use and disclose such information unless prohibited by this Privacy Policy or applicable law. In the event of a change in control of DIY SM or sale by DIY SM of substantially all of its assets, any information owned by or in the control of DIY SM may be transferred to such DIY SM successor, who will comply with the terms of this Privacy Policy.

IP Addresses

DIY SM logs IP addresses for systems administration purposes. IP addresses are not used to track a user’s session. This information only helps us determine how often different areas of our site are visited and the city in which the user is located. We do not link IP address to any information that is personally identifiable.

Cookies

When you visit our website, we send a small file to your computer (a “Cookie”) which is stored there so that we can recognize your computer as a unique machine the next time you visit “Us”, and which also enables us to, among other things, tailor the Services to your needs.

Our cookies enable us to facilitate access to different aspects of our website. For example, by showing when and how you and others visit our website, cookies help us to see which pages of the website are popular and which are not. Cookies can also help us to improve your enjoyment of this website, for example, by remembering your address or other personal information when you request information or services on the website.

Most web browsers automatically accept cookies, but you can disable this function so that your browser will not accept cookies. Please be aware that disabling this function may impact your use and enjoyment of this website, as declining cookies, certain functionalities of our website may not be available to you.

Access by Children

This website is not directed toward children under 16 years of age and DIY SM does not knowingly collect or use information from children under 16 through this website.

Email Communication

DIY SM may use your personal information to send you promotional communications. You have the opportunity to opt-out of receiving such promotional communications from us at any time. To discontinue your receipt of such promotional communications, simply reply to the email you receive with the word "Unsubscribe" in the subject line.

Security

We limit access to personally identifiable information about you to our employees and third-party agents who we reasonably believe need to have access to your information to provide you with the information or services you request from DIY SM.

This website has security measures in place to help protect against the loss, misuse and alteration of the information under our control. While we cannot guarantee that loss, misuse or alteration to data will not occur, DIY SM uses industry standards, such as Secure Sockets Layer ("SSL") technology, to help safeguard against such occurrences. In certain areas, the information passed between your browser and our system is encrypted with SSL technology to create a protected connection between you and our website to ensure confidentiality. In the event that a breach into our security systems occurs and there is a possibility that an unauthorized person acquires your personal information, DIY SM will notify you of such a breach under applicable law.

Access to Your Personal Information

If you wish to have access to your personal information in our records, please contact us with your request at privacy@diysm.co.uk You may also request that we update your personal information or correct any factual errors that you believe may exist regarding this information.

Third-Party Websites

This website may link to, or be linked to, other websites not maintained by or related to DIY SM. DIY SM is not responsible for the privacy policies or practices of any third parties or third-party websites, including any linked or linking websites. To the extent that you disclose personally identifiable information to any such third parties, different rules may apply to their use and disclosure of personal information that you disclose to them. We encourage you to review the privacy policies of such websites before disclosing your personal information to them.